SINGAPORE'S FIELD
MARKETING
AGENCY

In market since 2010. From a promoter agency to a full-service brand activation and field marketing partner — trusted by Singapore's biggest consumer brands.

Meiji roadshow
Perrier activation
Carlsberg activation
Outdoor activation
Our Story

FROM PROMOTER AGENCY TO INTEGRATION PARTNER

Elitez FMCG started in 2010 as a promoter deployment agency — placing part-time promoters in supermarkets and retail outlets across Singapore. We were good at it. We built a trusted roster, developed disciplined operations, and grew our client base steadily.

By 2020, we had evolved. Clients weren't just asking for bodies on the ground — they wanted visibility, accountability and results. So we became an integration agency: field marketing, digital components, real-time reporting, all under one roof.

That evolution led to BLINK — our proprietary operations platform that now powers every campaign we run. It's what separates us from every other promoter agency in Singapore.

Today we manage over 300 promoters every week, serve MNC clients like P&G, Reckitt, Carlsberg and Unilever, and operate out of a 5,000 sqft warehouse that handles logistics for every activation we run.

2010

Founded as a promoter agency

Began deploying part-time promoters to supermarkets and FMCG retail activations across Singapore.

2015

Scaled to 500+ roster promoters

Expanded WSQ training programme and grew client base to include major MNC FMCG brands.

2018

5,000 sqft warehouse commissioned

Brought logistics in-house — POS materials, premiums and equipment now managed end-to-end.

2020

Evolution to integration agency

Added digital campaign capabilities and began building BLINK — our proprietary ops platform.

2025

BLINK platform launched to clients

Full client portal live — real-time deployment visibility, live sales data, automated reporting.

By the Numbers

THE SCALE BEHIND EVERY CAMPAIGN

300+
Promoters Deployed Weekly
Across supermarkets, malls and retail channels in Singapore
1,000+
WSQ-Trained on Roster
Active promoters trained across all major FMCG categories
15+
Years in Market
Established in 2010, consistently serving Singapore's top consumer brands
5,000sqft
In-House Warehouse
For POS materials, premiums, uniforms and campaign logistics
10+
MNC Clients
Including P&G, Reckitt, Carlsberg, Unilever and Energizer
100%
Quiz Pass Rate Required
Every promoter must pass your product quiz before stepping on the ground
1
Proprietary Platform
BLINK — built in-house, purpose-built for FMCG promoter campaigns
6
Countries in the Group
Elitez Group operates across Singapore, Malaysia, Indonesia and beyond
What Sets Us Apart

OUR CAPABILITIES

In-House Logistics

5,000 sqft warehouse. We pack, deliver, and collect every campaign's materials — POS, premiums, uniforms, equipment.

Proprietary Tech

BLINK platform for real-time promoter management, client dashboards, live sales data and automated reporting.

WSQ Training

Every promoter on our roster is WSQ-trained. Category-specific product quizzes must be passed before any shift starts.

Compliance-First HR

MOM-compliant documentation, CPF processing, PDPA-compliant data handling — for every single promoter we deploy.

Full-Campaign Management

From brief to post-project evaluation — we manage planning, deployment, reporting and wrap-up in one team.

Digital Integration

QR mechanics, microsites, social content capture and KOL coordination — physical activations extended online.

The Team

MEET YOUR POINT OF CONTACT

Eevann Seah
01 — Business Unit Leader
EEVANN SEAH
Associate Director, Elitez FMCG

A former RSAF Air Force Officer turned brand activation specialist, Eevann leads Elitez FMCG with a sharp operational mind and a deep understanding of what it takes to drive results on the ground. He oversees every client relationship, campaign strategy and platform development — and is your direct contact for any new project or enquiry.

Jorena Tan
02 — Second in Charge
JORENA TAN
Assistant Manager, Elitez FMCG

Jorena is the operational backbone of Elitez FMCG, managing day-to-day campaign execution, promoter coordination and client servicing. With strong ground-level experience across multiple FMCG brands, she ensures every deployment runs on time and to standard.

Sam Neo
03 — Third in Charge
SAM NEO
Assistant Manager, Elitez FMCG

Sam supports field operations across brand activation campaigns and promoter deployment, working closely with clients and on-ground teams to ensure seamless execution and real-time issue resolution at every touchpoint.

PART OF ELITEZ GROUP OF COMPANIES

Elitez FMCG is a marketing-focused subsidiary of Elitez Group — a regional HR and staffing powerhouse headquartered in Singapore. The Group's deep talent network and operational infrastructure gives us unmatched scale for large-volume promoter campaigns.

6
Countries
ISO
Certified
EcoVadis
Rated

LET'S WORK
TOGETHER.

Send us your brief and we'll respond with a tailored proposal within 48 hours.

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