Promotional packs built fast — stickering, GWP attachment, shrink bundling, multi-pack banding and kitting. Warehouse space and manpower included. Brief us, we build it.
A co-pack — also known as a deal pack or promotional SKU — is a specially assembled version of an existing product engineered for a specific retail channel or promotional window. It carries its own barcode (EAN), its own shelf price, and its own pack format.
Brand owners use co-packs to hit a price point that drives trial and volume without discounting the mainline SKU — protecting margin while giving the retailer a compelling listing reason. Channels like NTUC FairPrice, Cold Storage, Giant, Sheng Siong and Guardian all routinely require channel-specific co-packs as a condition of promotional slots.
In Singapore, co-packs are typically assembled in-market — often at short notice — rather than built in a factory overseas. That's where Elitez comes in.
Bundle two units at S$6.90 without touching the S$3.95 mainline price — the co-pack carries a new EAN and a new retail price, protecting both the brand and the retailer's margin.
A retailer-exclusive co-pack gives buyers a reason to accept a secondary off-shelf location — end-of-aisle, gondola end, or freestanding display — at no extra ranging cost to the brand.
Campaign windows are short. Assembling co-packs in Singapore means you can brief us on Monday and have retail-ready packs on shelf by Thursday — no factory lead time, no cross-border shipment.
From a single promotional sticker to a fully shrink-bundled multi-pack, our warehouse team handles the full spectrum of co-pack assembly without factory-level machinery. Here's what we build.
Hand-applied or semi-auto label application — price flash stickers, "Win More" mechanics, bonus pack callouts, QR codes, and contest entry stickers. Applied at up to 1,800 units/hr with a label applicator.
Manual / Semi-autoBundling 2, 3 or 6 units together with a self-adhesive band or printed polypropylene strap — the standard format for "Buy 2 Get 1 Free" and twin-pack mechanics in Singapore supermarkets.
ManualSecuring a gift-with-purchase item — a premium, travel-size sample, or branded accessory — to the primary product using adhesive dots, rubber bands, stretch film, or a polybag carry. Clean, retail-ready finish.
ManualL-bar sealer + shrink tunnel: multiple units wrapped in clear or printed shrink film into a single retail-ready pack. The standard for bottled beverages, personal care multi-packs, and condiment twins.
Equipment: Shrink TunnelProduct placed into a printed or plain corrugated tray then shrink-wrapped — a retail display-ready format common for NTUC gondola ends and freestanding display units (FSDUs).
Equipment: Shrink TunnelHanging promotional leaflets, contest mechanics, premium tags or paper collars around bottle necks and product tops — a high-visibility callout with zero impact on the primary packaging.
ManualAssembling multi-SKU gift sets into a carrier bag, window box, or clamshell — common for CNY, Hari Raya, and Deepavali gifting mechanics across personal care, food and beverage brands.
ManualSecuring product to a printed backing card using tape, adhesive, or cable ties — a clean, cost-effective format for impulse POS display and checkout counter fixtures in convenience and pharmacy.
ManualProduct inserted into a clear polybag with a printed header card — a versatile retail-hanging format for pharmacy, convenience and specialist channels. Quick to assemble at scale.
ManualLoading individual SKUs or GWP premiums onto plastic clip strips for hanging point-of-purchase displays. Strips are rack-ready for supermarket aisles, pharmacy shelving, and convenience counter units.
ManualApplying retail price-marked labels to existing stock for channel-specific pricing — common for convenience and petrol mart channels where pre-priced product reduces friction at the counter.
Manual / Semi-autoCan't bring product to our warehouse? We bring the team to yours. Our manpower can mobilise to your facility or a third-party warehouse anywhere in Singapore for large-volume or time-critical runs.
On-siteThe Johor Bahru–Singapore Rapid Transit System opens in January 2027. Grocery prices in JB run 20–40% below Singapore retail. When the commute becomes a 7-minute train ride, buying detergent, personal care and snacks across the border stops being inconvenient.
An independent study projects S$1.05 billion in annual Singapore consumer spend moving to JB once the link opens — with groceries the single largest category. The non-perishables most at risk are exactly the categories where FMCG brands spend on promotions: laundry, personal care, beverages, snacks, canned goods.
The defensive play is not a price war. It is value-perception mechanics: exclusive bundle packs, GWP promotions, in-store activations, and retail-specific co-packs that give Singapore shoppers a reason to buy here. That means more co-packs, shorter lead times, and faster promotional cycles — starting now, before January 2027.
Non-perishables with low brand loyalty and high price sensitivity: laundry detergents, personal care (shampoo, body wash), beverages (RTD, instant coffee), snacks and condiments. These are the exact categories where co-pack promotions drive the strongest trial and repeat.
A retailer-exclusive bundle at a channel price point gives Singapore shoppers perceived value that a JB grocery run can't easily replicate — especially when paired with a GWP or loyalty mechanic. Price arbitrage loses when the pack itself isn't available across the border.
The brands that will hold market share post-RTS are the ones running promotional cadences in H2 2026 and Q1 2027 — not reacting after the traffic data changes. Elitez can help you build the packs and put them on shelf.
Packaging companies in Singapore don't do field activation. Activation agencies don't do pack assembly. Elitez is the only vendor that bridges both — brief us once and we build the pack, put it on shelf, and report back.
We hold warehouse space in Singapore for co-pack assembly runs — no outsourcing to Johor or a third-party contract packer. Your stock doesn't leave the island and your lead time doesn't include customs clearance.
We maintain a pool of trained assembly staff in Singapore. Small runs of a few hundred units or large runs of tens of thousands — we mobilise the right team size for your volume without minimum-order pressure.
Once your co-pack is built, our field team can deliver and merchandise it directly into NTUC, Cold Storage, Giant, Sheng Siong and Guardian — outlet by outlet, with photo proof and a deployment report.
We know the planogram rules, the floor manager relationships, and the display windows at Singapore's major retailers. Your co-pack gets the best possible placement, not just the one that was available.
No separate PO for the packer, the logistics vendor and the activation team. One brief, one vendor, one accountability chain — from raw stock arriving at our warehouse to sellable product on shelf.
We don't work across industries. Every client is an FMCG or consumer goods brand operating in Singapore. That focus means our team understands retail compliance, planogram rules, and channel dynamics from day one.
Tell us the pack format, volume, retail channel, and campaign window.
We quote within 24 hours. No minimum order. No factory MOQ.
Deliver your stock and materials to our Singapore warehouse.
Our trained team assembles to spec, with QC checks throughout the run.
We merchandise directly into your retail outlets — or palletise for your own logistics.
Co-Pack assembly, GWP kitting, shrink bundling or on-site manpower — send us your brief and we'll come back with a quote and turnaround time within one business day.